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Showgirl & Rural Ambassador Competitions

Our competition has a great focus on personal development and fostering community involvement. 
The 2023 Emerald Showgirl and Rural Ambassador competitions encourage young people of the community to get in and 'get their hands dirty' in preparation for and during the show.

If you are interested in the 2023 competition please contact

or our coordinator Kylee Matthews 0428 498 200

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Showgirl Competition

Showgirl Competition

A little bit about the state wide competition....


We need young female leaders across Queensland to ensure the sustainability of our communities and agricultural shows. We recognise the role young women play in sustaining the vibrancy in our communities and agricultural shows. We also understand the need to recognise and develop our young female leaders in order for them to continue to grow and give back to their communities. That’s why the tradition of the Showgirl Awards remains renewed through Queensland Ag Shows, now and into the future.

The Showgirl Competition is not a Beauty Pageant or Fashions in the Field racewear competition. Most importantly the Showgirls must have a genuine interest in, and knowledge of rural Queensland. The Competition encourages the participation and subsequent awareness of the rural women’s contribution and involvement in both local communities and rural Queensland as a whole.

Over the past 40 years, the Queensland Showgirl Awards has gained a significant profile and is recognised for its role in developing young female leaders and shaping them into women of influence in their local or wider communities.

The Queensland Country Life Showgirl Awards are hosted at all levels of the agricultural show movement in Queensland–at a local level, at a regional (sub chamber) level, and at a State level coinciding with the Royal Queensland Show in August.

The contestants are judged on personality, confidence, ambition and life goals, general knowledge, show knowledge, rural knowledge, presentation and speech. Finalists are also asked to demonstrate knowledge of their local community and current affairs. Apart from their potential ambassadorial qualities, contestants are also judged on their involvement in and experience of agricultural shows .

The Showgirl Awards are an excellent opportunity for young Queensland women to become more involved in their local show and their community.

Queensland Ag Shows

Showgirl 2008

Showgirl 2008

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Rural Ambassador Competition

Rural Ambassador Competition

The Queensland Rural Ambassador Awards is the preeminent rural and agricultural leadership program for men and women aged between 20 and 30. Run by Queensland Ag Shows since 2003, the Queensland Rural Ambassador Awards allow young people to promote Queensland, agriculture, rural communities and show societies, while providing an avenue for local communities and Ag Shows to recognise, celebrate and develop future leaders.

Entrants participate in a program that is designed to help them grow, network, develop their skills and hone their ambitions, giving them the confidence to return to their communities and industries and assume leadership positions. One attribute the finalists have in common is an enduring commitment to and involvement in their communities. Most have grown up with ag shows in their blood and are significant contributors to their local shows.

The Queensland Rural Ambassador Awards bring together eleven finalists annually who represent eleven regions across the state (Burnett, Central Highlands, Central North West, Central Queensland, Darling Downs, Near North Coast, North Queensland, South Burnett, South East Queensland, South West Queensland, and West Moreton & Brisbane Valley) for an unforgettable and formative state final experience at the Ekka (aka Royal Queensland Show). 

Queensland Ag Shows

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